Flyer Distribution Methods to Use For Your Business
Flyers may be an old-school promotional tool, but they are still one of the best marketing mediums to use today. While printing and distributing them may sound simple, you might be surprised to know that the process is much more complicated. Every step needs to be done strategically to generate profitable results for your company.
Beyond content and graphic design, your flyer distribution strategies also play a significant role in how successful your campaign will be. An effective strategy ensures that your flyers reach the right people. Even if you have the best-looking flyers with the most interesting message, it will not drive results if it is not distributed to your audience.
To help you build strong campaigns, here are the standard distribution methods you can choose from.
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This is the classic approach that involves approaching people and handing them flyers directly. It works well for businesses that may need explanations since your sales team can help give a short pitch about your brand while handing out the flyer. Likewise, this method is also useful for building better engagement since it allows you to establish personal connections with the target audience.
If you cater to a larger mass and have a straightforward message, you can place your flyers in high-traffic areas. Some common examples would be malls, bus terminals, train platforms, cafes, and other places where people may lounge around and pick up your flyer and read it as they look to kill time while waiting for a bus or a friend.
Another way to distribute flyers is by partnering with other businesses that may be in a similar industry as yours, but are not your direct competitors. If you have good synergies with them, you can consider trading flyers and placing yours in their store or office to increase exposure.
Direct mail will only work if you already have an existing customer database since you already have their information and can mail the flyers easily. You can mail the flyers yourself or coordinate with a partner to do the deliveries, especially if you need to send out bulk shipments.
With that in mind, this flyer distribution method may not be the best option for new and small businesses since you are likely still trying to build your customer base. In such cases where your brand is still unknown by the public, a more personal approach will generate better results.
If you run a local business, door-to-door distribution can be a good option since your main customers will likely be within your locale. You can assign team members to go around the area and drop flyers at people’s doorsteps to get potential sales.
While this is relatively easy to do, the main drawback is it is hard to scale. The more flyers and customers you have, the more time and people you need to send them out.
There is no fixed way to distribute your flyers. It ultimately depends on your resources, capabilities, and, most importantly, your target audience. To choose the right method, you need to know where, when, and how to reach your customers. So, make sure you understand your market extremely well before you execute any flyer campaign.